Once upon a time, noone gave a second thought to online privacy.
You would see https:// in the address bar of a website, assumed the presence of an SSL certificate, and felt safe. A lot of faith was put into this security measure.
However, the reality is that hackers can always find a a crack in the armour, so to speak. Tech firms work hard to stay on top of the security demands of the individual users and businesses. People, and companies have a right to be concerned since their private information is at risk.
Microsoft conducted a survey of internet users around the world to see how they viewed consumer technology and privacy. Nearly every respondent said that technology has a negative impact on data privacy. India was the only country that didn’t feel it had a major privacy issue.
Consumer Awareness of Data Sharing
Microsoft also wanted to get an idea of how knowledgeable people were about the personal information being shared. A majority of respondents said they were not fully aware of the types of information being collected and stored by tech companies. The only countries that felt they had an awareness were Indonesia and India.
Not being entirely aware of the information that is being shared is a major concern of people that shop online and share information. Many people simply aren’t aware of what is being collected, although they can look in the privacy policies of tech companies to find out. The problem is that the policies can be difficult to understand.
Apple made it simple when it created a post that briefly defined what information the company doesn’t gather from its users. Apple said that the tech giant doesn’t build profiles based on web browsing habits or email content so that the information can be sold to advertisers. The company doesn’t monetize the information that is stored on iCloud or the iPhone. Email is also not read and information gathering marketing messages aren’t sent.
In 2010, Mark Zuckerberg said that online privacy was no longer a social norm. This statement has been proven on Facebook because the famous social media platform gathers a great deal of information on user behavior. Users have also noticed remarketing efforts by websites they have visited because ads for those sites pop up on Facebook and throughout other ad networks.
Ways to Protect Privacy
Currently, it is impossible to completely protect certain types of consumer data when using the internet. The only true way to be protected is to not use the internet at all, but that isn’t practical in today’s world.
People work, shop, and communicate online. Browsing habits, personal information related to online purchases, and even financial data will be stored somewhere when those pieces of information are provided.
If a monetary transaction must be carried out online, using a prepaid card or a temporary digital credit card number can protect credit card and bank accounts. There are different measures that you can take, such as reading privacy policies before doing business with a website, that will help you protect yourself against harmful data breaches.
You can, however, do such things as use encryption that keeps the content of emails, your data and your communication private.
We at XecureData, believe that privacy is not about having something to hide, but rather it’s about the right to control what you want to share and what you want to keep to yourself.
This is why we are pleased to introduce a service that is:
- totally secure
- advertisement free
- and will never collect information about you
- never read your emails or copy anything
- never track your location and will never sell information about you